KOREASCHOLAR

WHICH DO CUSTOMERS LIKE BETTER, COMPENSATION OR APOLOGY? EXAMINING THE MODERATING ROLE OF REGULATORY FOCUS ON SERVICE RECOVERY

Keigo Taketani, Kei Mineo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401165
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.715
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
service recoveryapologycompensationcustomer satisfactionregulatory focus theory
Table Content
ABSTRACT
Author
  • Keigo Taketani(Komazawa University)
  • Kei Mineo(Kindai University)