IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES
Enrique Bigne, Patricio Maturana
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/401166
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.716-735
pp.716-735
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
INTRODUCTION
CONCEPTUAL FRAMEWORK
Sense of Presence
State of Flow
Cognitive Absorption
Perceived Ease of Use
Perceived Usefulness
Behavioral Intention to use the Information Technology
Attitude Change
Visit Intention
METHODOLOGY
Experimental Design and Stimuli
Sample Description
RESULTS
Results of the Structural Analysis
Structural Relations and Tests of the Hypotheses
Total Effects
CONCLUSIONS
REFERENCES
INTRODUCTION
CONCEPTUAL FRAMEWORK
Sense of Presence
State of Flow
Cognitive Absorption
Perceived Ease of Use
Perceived Usefulness
Behavioral Intention to use the Information Technology
Attitude Change
Visit Intention
METHODOLOGY
Experimental Design and Stimuli
Sample Description
RESULTS
Results of the Structural Analysis
Structural Relations and Tests of the Hypotheses
Total Effects
CONCLUSIONS
REFERENCES
Author