KOREASCHOLAR

AD EXPOSURE SEQUENCE IN SCARCITY MARKETING

Sujin Kim, Kacy Kim, Sukki Yoon, Tae Hyun Baek
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401169
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.761-766
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
scarcityadvertisingexposure sequencee-commercepromotion
Table Content
ABSTRACT
THEORETICAL DEVELOPMENT
    Dual Information Processing
    Only Today: Time-limitation Offer
    Only for You: Recipient-limitation Offer
METHODS
RESULTS
GENERAL DISCUSSION
REFERENCES
Author
  • Sujin Kim(Louisiana State University)
  • Kacy Kim(Bryant University United States)
  • Sukki Yoon(Bryant University United States)
  • Tae Hyun Baek(University of Kentucky)