KOREASCHOLAR

GENDER DIFFERENCES IN THE EFFECTS OF INDIVIDUAL INFLUENCE AND SUSCEPTIBILITY ON NEW PRODUCT ADOPTION

Honghong Zhang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401171
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.780
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social influenceopinion leadershipsusceptibilitygendernew product adoption
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ABSTRACT
Author
  • Honghong Zhang(Jiangnan University)