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EFFECTS OF DESIGN INNOVATION ATTRIBUTES ON CUSTOMER VALUE IN DEVELOPING FASHION ITEMS USING 3D PRINTING TECHNOLOGY
Jinghe Han, Eunju Ko
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401172
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.781
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
design innovation attributes
3D printing
fashion product
new product development
customer value
Table Content
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Author
Jinghe Han(Beijing Institute of Fashion Technology)
Eunju Ko(Yonsei University)