INNOVATION AND CUSTOMER PARTICIPATION IMPRATIVE
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.782-785
pp.782-785
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
Abstract submitted to the Special Section of Asia Pacific Journal of Marketing and Logistics (APJML) on “Product Innovation & Consumer Behaviors”
Table Content
ABSTRACT
INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Customer Participation in Innovation
Brand to Amplify Customer Participation
References
INNOVATION AND CUSTOMER PARTICIPATION IMPERATIVE
Customer Participation in Innovation
Brand to Amplify Customer Participation
References
Author