KOREASCHOLAR

CONSUMER’S ATTITUDE TOWARD FARMED FISH FED WITH INSECT-BASED FLOURS

Zamparo Gioele, Mason Michela C, Moretti Andrea, Nassivera Federico
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401175
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.790-802
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study investigates the association between Food Neophobia and the intention of the consumers to buy fish farmed with insect-based flours. The findings suggest that buying intention is strongly influenced by the attitude of consumers toward this type of fish and both Food Neophobia and Food Technology Neophobia negatively influence consumers’ attitude.

Keyword
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
RESEARCH DESIGN
    Data Collection and Sampling
    Questionnaire Development
    Data Analysis
RESULTS AND DISCUSSION
    Results
    Discussion
REFERENCES
Author
  • Zamparo Gioele(University of Udine, Department of Economics and Statistics)
  • Mason Michela C(University of Udine, Department of Economics and Statistics)
  • Moretti Andrea(University of Udine, Department of Economics and Statistics)
  • Nassivera Federico(University of Udine, Department of Agricultural, Environmental and Animal Science)