KOREASCHOLAR

HOW SHOULD I TALK TO YOU? EXAMINING THE EFFECTIVENESS OF COMMUNICATION STYLES OF CUSTOMER SERVICE CHATBOTS

Maximilian Geyr, Silke Bartsch
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401176
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.803-806
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
conversational agent chatbot customer service communication style
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ABSTRACT
References
Author
  • Maximilian Geyr(Ludwig-Maximilian-University Munich)
  • Silke Bartsch(Ludwig Maximilian University of Munich)