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FRONTLINE ROBOTS: EXPLORING THE ANTECEDENTS OF CUSTOMERS’ INTENTION TO REVISIT
Daniel Belanche, Luis V. Casaló, Carlos Flaviá n, Jeroen Schepers
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401178
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.824-825
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
robots
artificial intelligence
intention to revisit
innovativeness
ansiety
hedonic motivation
Table Content
ABSTRACT
REFERENCES
Author
Daniel Belanche(Universidad de Zaragoza)
Luis V. Casaló(Universidad de Zaragoza)
Carlos Flaviá n(Universidad de Zaragoza)
Jeroen Schepers(Eindhoven University of Technology)