KOREASCHOLAR

FACTORS INFLUENCING ATTITUDE AND INTENTION TO USE DRONES FOR MEDICATION DELIVERY AMONG GENERATION Y

Helen Inseng Duh, Fhatuwani Mudau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401180
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.828-834
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study derived elements from the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to assess factors influencing attitude and intention to use drones for medications delivery among Generation Y consumers. Data was collected from 300 respondents. The results revealed that attitudes towards the use of drones for medicine delivery were influenced by perceived service quality, usefulness, and service value. Subjective norms, usefulness, service value and attitudes impacted behavioural intention. This study contributes in distribution strategy literature. It also enriches information on the drone delivery capabilities as well as the accessibility of medications through drones.

Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
    The Drone Delivery Industry Globally and in Africa
    Theoretical Grounding, Hypotheses and Conceptual Model Development
RESEARCH METHODOLOGY
RESEARCH RESULTS
    Mean, Reliability, Validity and Model fit
    Hypotheses Results
    Contributions and Conclusion
REFERENCE LIST
Author
  • Helen Inseng Duh(University of Witwatersrand)
  • Fhatuwani Mudau(University of Witwatersrand)