KOREASCHOLAR

EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS

Daniela Langaro, Pedro Oliveira, Sandra Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401182
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.841-842
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
virtual realityextended tamsports marketingfootball
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ABSTRACT
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Author
  • Daniela Langaro(SCTE-IUL)
  • Pedro Oliveira(ISCTE-IUL)
  • Sandra Loureiro(ISCTE-IUL)