KOREASCHOLAR

THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X

Jakub Berčík, Jana Gá lová, Johana Paluchová, Katarí na Neomá niová
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401184
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.844-848
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The study compares the effect of chosen aroma compounds for restaurants on the emotional feedback of millennials, and also the explicit evaluation of this effect on food choices. The explicit and implicit effect of scents on perception is examined and innovative approaches of scent evaluation and their implementation shown.

Keyword
millennialsconsumer neurosciencearoma marketing
Table Content
ABSTRACT
INTRODUCTION
METHODS, RESULTS AND DISCUSSION
ACKNOWLEDGEMENTS
REFERENCES
Author
  • Jakub Berčík(Slovak University of Agriculture in Nitra)
  • Jana Gá lová(Slovak University of Agriculture in Nitra)
  • Johana Paluchová(Slovak University of Agriculture in Nitra)
  • Katarí na Neomá niová(Slovak University of Agriculture in Nitra)