KOREASCHOLAR

VALIDATING THE EFFICACY OF PSYCHOPHYSIOLOGICAL PRIDE APPEALS IN MEMBERSHIP-BASED ORGANISATIONS

Billy Sung, Kevin Teah
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401185
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.849-850
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
psychophysiologyneuromarketingpridepride appealsindustry-basedRACWA
Author
  • Billy Sung(Curtin University)
  • Kevin Teah(Curtin University)