KOREASCHOLAR

DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS

Aditi Mudgal, Amrendra Pandey, Amarnath Bose, Pankaj Priya
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401186
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.851-856
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
online video narrative campaignstransportation theorysentiment analysisnatural language processinglexical analysis
Table Content
EXTENDED ABSTRACT
Setting the context (Premise)
Lexicons
Data Collection
Methodology
Analysis and Results
Conclusions
References
Author
  • Aditi Mudgal(Birla Institute of Management Technology)
  • Amrendra Pandey(Birla Institute of Management Technology)
  • Amarnath Bose(Birla Institute of Management Technology)
  • Pankaj Priya(Birla Institute of Management Technology)