KOREASCHOLAR

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401188
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.859-861
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
recommendationimmersiononline video streaming platformtypes of recommenderAIcreativity
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Author
  • Jongwan Cho(Yonsei University)
  • Subin Im(Yonsei University)