KOREASCHOLAR

THE ROBOT AS A NEW DIGITAL MAKRETING STRATEY IN STORE: A CONCEPTUAL MODEL

Min-Sook Park, Jongkuk Shin, Yong Ju
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401190
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.880-881
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
physical robotservice designHuman-Robot interactioninteractive marketingservice marketing
Author
  • Min-Sook Park(Catholic University of Pusan)
  • Jongkuk Shin(Pusan National University)
  • Yong Ju(Gaitech Korea Co., Ltd.)