KOREASCHOLAR

SOCIAL MEDIA INFLUENCER ENDORSEMENT AND MIMICRY DESIRE’S IMPACT TOWARDS COUNTERFEIT FASHION PURCHASE BEHAVIOR

Henny Puspita, Heeju Chae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401192
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.891-893
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Mimicry desireInfluencer endorsementCounterfeit fashionInfluencer marketing
Table Content
ABSTRACT
    Introduction
    Theoritical Development
    Research Design
    Results & Conclusion
References
Author
  • Henny Puspita(Kyungsung University)
  • Heeju Chae(Kyungsung University)