KOREASCHOLAR

THE EFFECT OF PERSONALIZED CHATBOTS

Jeong-Bin Whang, Boreum Choi, Jong-Ho Lee, Ji Hee Song
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401203
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.894-895
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
chatbotspersonalizationcustomizationbehavioral controlcognitive control
Table Content
ABSTRACT
References
Author
  • Jeong-Bin Whang(Korea University)
  • Boreum Choi(University of Seoul)
  • Jong-Ho Lee(Korea University)
  • Ji Hee Song(University of Seoul)