KOREASCHOLAR

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401205
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.897
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social-medial business modelcustomer-oriented servicesChinese daigouluxury productsWeChatmultiple data sources
Author
  • Xin Song(Rennes School of Business)
  • Fu-Mei Chuang(Rennes School of Business)