KOREASCHOLAR

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401206
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.898-899
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
onlinedataprivacyadvertising personalizationHong Kong
Author
  • Julie Bilby(Hong Kong Baptist University)
  • Vicky Wing Kei Ng(Group M, Hong Kong)