KOREASCHOLAR

SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES

Anh Thi Van Nguyen, Thinh Hoang, Robert McClelland, Nga Viet Le, Len Thi Dinh
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401208
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.901-902
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
omnichannel retailingsystematic reviewliterature
Author
  • Anh Thi Van Nguyen(RMIT Vietnam University)
  • Thinh Hoang(RMIT Vietnam University)
  • Robert McClelland(RMIT Vietnam University)
  • Nga Viet Le(Academy of Finance)
  • Len Thi Dinh(Academy of Finance)