KOREASCHOLAR

EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401209
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.903-904
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
aging consumerchatbot servicevoice genderperceived risk
Author
  • Hyo Jin Eom(Korea University)
  • Jaewoo Park(Musashi University)