CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB
Majdouline Mhalla, Ummy Fadhilah
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/401212
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.909-911
pp.909-911
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Introduction
Theoretical Development
Research goals
Materials and Methods
Summary
References
Introduction
Theoretical Development
Research goals
Materials and Methods
Summary
References
Author