KOREASCHOLAR

EXTENDED INTERNAL MARKET ORIENTATION AND ITS IMPACT ON EMPLOYEE LOYALTY AND PERFORMANCE

Xini Hu, Qionglei Yu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401213
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.912-918
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
internal market orientation; employee productivity; employee loyalty; Chinese manufacturingindustry
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LONG ABSTRACT
REFERENCES
Author
  • Xini Hu(Canterbury Christ Church University)
  • Qionglei Yu(University of Kent)