KOREASCHOLAR

THE NEW VALUE PROPOSITION FOR SUSTAINABLE LIFE STYLE ～From the perspective of residential PV systems introduction in Japan～

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401216
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.942-953
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study examines new value proposition presented in promoting environment-friendly residential facility. Relationship among changes in social background, consumers’ intention/ value and solar PV systems introduction is evaluated over the last decade since before the Great East Japan Earthquake.

Keyword
Japanlifestylevalue propositiondiffusion accelerationsolar powerphotovoltaicPV systemenvironmental awarenessenergy-conservation behavior
Table Content
ABSTRACT
1.INTRODUCTION
2. RESEARCH QUESTIONS
3. REVIEW
4. HYPOTHESIS
4. RESEARCH DATA FOR VERUFYING THE HYPOTHESES
    4.1 Overview of the environmental awareness survey
    4.2 Number of newspaper reports
5. RESULTS AND CONSIDERATIONS
    5.1 Verification of Hypothesis 1
    5.2. Verification of Hypothesis 2
6. Chronological analysis of consumers’ sense of values in housing in pursuit of new value propositions
7. Summary and future tasks
References
Author
  • Mariko Kiho(Tokyo Electric Power Company Holdings, Inc.)
  • Ryo Mukae(Tokyo Electric Power Company Holdings, Inc.)
  • Yoshinobu Kawahara(Tokyo Electric Power Company Holdings, Inc.)
  • Takashi Kawashima(Biz Partners Co., Ltd.)