KOREASCHOLAR

DEEPENING EVALUATION OF INTANGIBLE ASSETS CASE: BRAND IMAGE AND FINANCIAL IMAGE

Junya Hayashi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401217
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.954-955
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

In this research, we show certain relationships between brand (company) image and corresponding financial image, which has not revealed well. With considering the results of this research, brand manager will be able to establish their brand strategies more comprehensively and enhance their brand value.

Keyword
intangible assetsbrand imagefinancial imagevaluationrelevance
Table Content
ABSTRACT
INTRODUCTION
THORETICAL DEVELOPMENT
RESEARCH DESIGN
DATA AND ANALYSIS
RESULT AND CONCLUSION
REFERENCE
Author
  • Junya Hayashi(Keio University)