HOW DOES WORD OF MOUTH INTERACT WITH CONSUMERS’ PSYCHOLOGICAL FACTORS: IMPLICATIONS FROM CHINESE MARKET?
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.956-959
pp.956-959
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Introduction
Theoretical Background and Hypotheses
Methods
Results and Conclusions
Main references
Introduction
Theoretical Background and Hypotheses
Methods
Results and Conclusions
Main references
Author