KOREASCHOLAR

THE INFLUENCE OF INFORMATION SEARCHING PATTERNS ON CUSTOMER LOYALTY IN VIETNAMESE E-COMMERCE

Miao Miao
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401219
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.960-961
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
E-commerceonline and offline retailinginformation searching pattern
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Author
  • Miao Miao(Faculty of Business Administration, Ritsumeikan University)