KOREASCHOLAR

SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATION OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)

Kwang Ho Lee, Chih-Lun Yen, Choongbeom Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401221
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.966-970
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
the robot implicit association testRIATimplicit gender biasservice robotperceived technology innovativenessbehavioral intention
Table Content
ABSTRACT
INTRODUCTION
RESEARCH METHOD
RESULTS
DISCUSSION
REFERENCE
Author
  • Kwang Ho Lee(Ball State University)
  • Chih-Lun Yen(Ball State University)
  • Choongbeom Choi(Sejong University)