KOREASCHOLAR

WOULD YOU ENJOY THE UNPERFECT ANALOG SENSIBILITY, OR WOULD YOU ENJOY THE CONSISTENCY OF PERFECT DIGITAL?

Jong-Kuk Shin, JaeHun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401223
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.977-978
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
coffeehand driprobotuntact serviceself-service technologycoffee consumption behaviorcustomer communication
Table Content
ABSTRACT
Reference
Author
  • Jong-Kuk Shin(Pusan National University)
  • JaeHun Kim(Pusan National University)