KOREASCHOLAR

COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS

Teresa Blanco, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401224
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.979-980
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
museum experiencesatmospheric cuesmuseum brand coolnessauthentic priderevisitrecommend
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ABSTRACT
References
Author
  • Sandra Maria Correia Loureiro(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL))
  • Teresa Blanco(Instituto Universitá ro de Lisboa (ISCTE-IUL))