KOREASCHOLAR

THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401225
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.981-983
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
virtual realityartificial intelligencecustomer experienceintegrated marketing communications.
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ABSTRACT
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Author
  • Mó nica Ferreira(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))
  • Hé lia Pereira(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))