KOREASCHOLAR

DO PERCEPTIONS OF QUALITY, EQUITY AND VALUE IMPROVE CUSTOMER SATISFACTION AND TRUST? THE CASE OF PORTUGUESE BANKING SECTOR

Catarina Marques, Teresa Calapez, Nelson António, Margarida Ribeiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401226
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.984-985
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
bankingsatisfactiontrustequityqualityperceived value
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ABSTRACT
Main References
Author
  • Catarina Marques(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
  • Teresa Calapez(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
  • Nelson António(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)
  • Margarida Ribeiro(Iscte – Instituto Universitário de Lisboa, BRU-Iscte)