KOREASCHOLAR

DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES

Catarina Marques, Rui Vinhas da Silva, Bárbara Filipa Cardoso
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401227
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.986-987
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
scentscent marketingcustomer behaviourexperimental study.
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ABSTRACT
Main References
Author
  • Catarina Marques(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
  • Rui Vinhas da Silva(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))
  • Bárbara Filipa Cardoso(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL))