Antecedents and consequences of online customer experience of Chinese millennials luxury consumers
WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/401228
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.988-1019
pp.988-1019
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
1. Introduction
2. Literature reviews
3. Conceptual model and hypothesis development
3.1 Antecedents of the Cognitive Experiential State (CES)
3.2 Antecedents of the Affective Experiential State (AES)
3.3 Outcome of Online customer experience (OCE)
4. Data analysis
4.1 Sample
4.2 Model specification
4.3 Result
Result of antecedents of OCE
Result of OCE’s outcome
5. Implication and conclusion
5.1 Academic implication
5.2 Managerial implication
5.3 Limitation and future research
Reference
1. Introduction
2. Literature reviews
3. Conceptual model and hypothesis development
3.1 Antecedents of the Cognitive Experiential State (CES)
3.2 Antecedents of the Affective Experiential State (AES)
3.3 Outcome of Online customer experience (OCE)
4. Data analysis
4.1 Sample
4.2 Model specification
4.3 Result
Result of antecedents of OCE
Result of OCE’s outcome
5. Implication and conclusion
5.1 Academic implication
5.2 Managerial implication
5.3 Limitation and future research
Reference
Author