KOREASCHOLAR

DETERMINANTS OF INFLUENTIAL INFLUENCERS: THE POWER SHIFT FROM CELEBRITY TO NON-CELEBRITY INFLUENCERS

Ashlyn Moore, Kiseol Yang, Sua Jeon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401229
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1020
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social mediainfluencer marketingnon-celebrities
Author
  • Ashlyn Moore(University of North Texas)
  • Kiseol Yang(University of North Texas)
  • Sua Jeon(Texas Wesleyan University)