KOREASCHOLAR

ADVERTISING AND INVESTOR SENTIMENTS

Jikyung Jeanne Kim, Hang Dong, Jeonghye Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401230
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1021-1024
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
investor sentimentadvertisingnegativity effectherd behaviornegative herding
Table Content
ABSTRACT
    1. Research Objectives
    2. Related Literature and Research Questions
    3. Research Method
    4. Major Results
    5. Implications
    6. Key Reference
Author
  • Jikyung Jeanne Kim(IE University Spain)
  • Hang Dong(IE University)
  • Jeonghye Choi(Yonsei University)