KOREASCHOLAR

LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING

Elaina Aquino, Kiseol Yang, Lynn Brandon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401234
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1046-1047
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
lifestyle YouTube influencersbrandinginfluencer marketing
Author
  • Elaina Aquino(University of North Texas)
  • Kiseol Yang(University of North Texas)
  • Lynn Brandon(University of North Texas)