KOREASCHOLAR

THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS

Eunju Ko, Jihye Yu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401235
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1048
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
YouTube influencerinfluencer marketingattitude towards productsharing intentionpurchase intention
Author
  • Eunju Ko(Yonsei University)
  • Jihye Yu(Yonsei University)