KOREASCHOLAR

SOCIAL INFLUENCE THROUGH VIDEO STREAMING APPLICATIONS: AN ANALYSIS OF MOBILE CONSUMERS’ USAGE BEHAVIOR

Youshin Kwak, Chang Hee Park, Jeonghye Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401237
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1054-1055
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Online streamingSocial influenceOnline networkingVideo-on-demand industryBusiness model
Table Content
ABSTRACT
    Introduction
    Research Design
    Result and Conclusion
Author
  • Youshin Kwak(Yonsei University)
  • Chang Hee Park(Binghamton University (SUNY))
  • Jeonghye Choi(Yonsei University)