KOREASCHOLAR

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401238
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1056
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer engagementSNS advertisingneuromarketingneural reward system
Author
  • Jing Zhang(SungKyunKwan University)
  • Eun-Ju Lee(SungKyunKwan University)