KOREASCHOLAR

The Effects Of Value Co-Creation In Social Platforms On Participating Companies' Competitive Advantage

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401241
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1065
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social platformvalue co-creationsustainable competitive advantagelong-term performance
Author
  • Chang Suk Choi(Changwon National University)
  • Jeonghye Choi(Yonsei University)
  • Sang Jin Kim(Changwon National University)
  • Kyung Hoon Kim(Changwon National University)