KOREASCHOLAR

MOBILE PAYMENT ADOPTION IN SOCIAL COMMERCE: EXPLAINING BEHAVIORAL INTENTION USING FSQCA

Michael Williams, Emily Bacon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401243
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1069-1079
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Despite increasing consumer engagement with social commerce, conditions influencing user intention to utilize m-payment services on social media platforms remain unclear. This study employs fsQCA to ascertain configurations of conditions for behavioral intention, identifying solutions to assist theory and practice regarding the adoption of this form of commerce.

Keyword
social commercemobile paymentsonline retailingfsQCA
Table Content
ABSTRACT
INTRODUCTION
CONCEPTUAL FRAMEWORK
    Conditions
RESEARCH METHODOLOGY
    FsQCA
    Procedure and Subjects
    Measurement Items
    Calibration and Truth Table
RESULTS AND DISCUSSION
CONCLUSION
    Theoretical Implications
    Managerial Implications
    Limitations and Future Research
REFERENCES
Author
  • Michael Williams(Swansea University)
  • Emily Bacon(Swansea University)