KOREASCHOLAR

CONSUMER BEHAVIOR AND THE TYPE OF RETAILER: AFFECTING FACTORS AND TYPE CLASSIFICATIONS - FOCUSING ON CONSUMPTION VALUES -

Junji Miyamoto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401244
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1080-1084
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This article analyzes what factors influence consumers’ choices of the type of retailer in Japan and classifies the types. Firstly, it is evident that several factors affect the choice of retail type significantly. Secondly, different formats of retail business are compared to examine the similarities and differences.

Keyword
retailingtype of retailerwheel of retailingec(electronic commerce)consumption valuesconsumer behavior
Table Content
ABSTRACT
INTRODUCTION
DESCRIPTION OF PREVIOUS RESEARCHES
THE DATA SET
ANALYSIS
CONCLUSION
REFERENCE
Author
  • Junji Miyamoto(Keio University)