KOREASCHOLAR

THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401245
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1085-1086
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
loyalty programsreward programscustomer relationship management
Author
  • Yanyan Chen(Toulouse Business School)
  • Timo Mandler(Toulouse Business School)