KOREASCHOLAR

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401246
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1087-1088
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Online consumer reviews have become a substantial part of consumers’ decision-making process as they provide consumers abundant information on products and services. Some individuals will pay attention to certain components (e.g. price), whereas some will focus on other components such as images.

Keyword
Eye-trackingOnline review sitesAttribution of responsibility
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHOD
RESULTS
DISCUSSION
Author
  • Emi Moriuchi(Rochester Institute of Technology)
  • Naoko Moriyoshi(Keio University)