KOREASCHOLAR

A GROUNDED THEORY STUDY ON ROLE OF RETAILERS DURING BRAND SCANDAL

Sunaina Kapoor, Saikat Banerjee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401247
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1089
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand ScandalRetailerGrounded Theory
Author
  • Sunaina Kapoor(Indian Institute of Foreign Trade)
  • Saikat Banerjee(Indian Institute of Foreign Trade)