KOREASCHOLAR

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401252
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1113
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
higher educationdigital technologieselectronic word of mouthfuzzy set QCA
Author
  • Bruno M. Ferreira(Polytechnic Institute of Viseu)
  • José L. Abrantes(Polytechnic Institute of Viseu)