THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY
Juhee Song, Takeshi Moriguchi
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/401255
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.1126-1130
pp.1126-1130
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Introduction
Literature Review and Conceptual Model
Research Methods
Results
Discussion
References
Introduction
Literature Review and Conceptual Model
Research Methods
Results
Discussion
References
Author