KOREASCHOLAR

TRAINERS’ PHYSICAL APPEARANCE AND SERVICE REGISTRATION INTENTION: THE MODERATING ROLE OF HEALTH REGULATORY FOCUS

Sangchul Park, Shinhyoung Lee, Hyun-Woo Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401258
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1140-1141
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
physical appearanceperceived competenceregulatory focusfitness center. experiment
Author
  • Sangchul Park(Texas A&M University)
  • Shinhyoung Lee(Sookmyung Women’s University)
  • Hyun-Woo Lee(Texas A&M University)